Are you wondering if you should be blogging for your Direct Sales Business?
Blogging is one of the best ways to build your client base and boost your sales, while divesting your risk away from social media.
If you are in direct sales and you do not have a blog, Its time to think about adding this to the other platforms you are using to market your business. So let’s dig in to why you should be blogging for your direct sales business.
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Why You Should be Blogging for your Direct Sales Business
Blogging gives you a platform that is uniquely yours, to share your unique voice, attract your ideal client and team members and speak to them in a way your corporate office never will. You’ll be sharing your authentic voice, what makes you, YOU. It is the best way to set yourself apart from the thousands of other consultants in your company. People will buy from those they know, like, and trust. Nothing helps people know like and trust you faster then a blog.
Your corporate client can’t help you connect with your client the way that your blog will. Their interest is in promoting the corporate brand, expanding the corporate brand’s market and increasing overall sales. They may provide you with support and training, but they lack the resources to promote YOU individually. Their policies and procedures are intended to make sure all consultants operate in a uniform way so they can maximize their resources to cover as many consultants as possible.
Blogging can also set you apart from your upline or other members of your team. If you are using the same posts and images and verbiage others are using, you’re just another voice singing someone else’s tune. When you put things into your own words, share them in a way that gives your audience value, they will remember you and they’re going to want to come to you when they have questions. Not only will people come to you with their questions and needs, but they will also refer their family and friends to you… because you’re the expert.
Ultimately, blogging for your direct sales business will draw your ideal client to you. Even though there may be tens or hundreds of thousands of customers, YOUR ideal customer is different from the ideal customer of any other person doing the same thing you do. It’s a perfect example of “you do you”.
Additionally, blogging helps set you up as a subject matter expert about your product. Where do people turn when they have a question? Google. You will soon find other consultants will sharing your blog posts that teach how to use and care for your products with their customers and with their team members, expanding your expertise even further.
One of the biggest points about blogging for your direct business, is it can establish a larger (perhaps even global) community. Everyone starts out within their warm market– family and friends — people they already know when they begin a direct sales business. What do they do when they run out of those people? Blogging answers this question. Bloggers who focus on writing good content, maximizing their search engine optimization, and have a solid promotional strategy can “get found” quickly, and then funnel the reader to your next interaction point – Facebook page? Group? Email list? That’s how blogging serves your social strategy.
What are the Disadvantages of blogging for your direct sales business?
Of course, blogging isn’t always as easy as we make it sound.
Although you can technically start blogging for your direct sales business for free, blogging is a technical skill that takes time to learn. A successful blogging strategy is not something you can just throw together overnight — you have to build it up over time. Additionally it takes time for search engines, like google, to build trust in your build to start showing it to their users.
Have you started blogging for your direct sales Business?
If you’ve already started blogging, what product do you write about?
Yes! Got my blog set up, now I need to come up with ideas of what to write about.
I have been going back and forth for years on whether I wanted to start a blog. And I believe I am now ready to take the step. I just need to finish self branding and getting my ducks in a row. When blogging should I stick to only the topic of my DS company what we sell and such or should I just be me and blog my life with the products?
I have the same question as Tabitha, should you incorporate your life into your blog to make your customers feel as if they know you? If so, how much of your life? Where do you draw the line at privacy? I know to just use common sense but a lot of people don’t have that LOL 🙂 My kids are grown, so I don’t have any cute kiddo stories… I’m afraid mine might be a bit boring!! Where do you come up with ideas everyday? Is that what boot camp is for, to direct us ? TIA —
Yes definitely – mix in 3P’s by way of your written content and story telling! ~Brenda 🙂
Should the typical 80/20 rule be applied to a blog? I’m just curious because I haven’t really posted too many blog posts about my direct sales company.
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