So, you’ve joined your direct sales company and you’re excited and ready to get started. Your first step? Branding. And, more importantly, branding consistency. People often underestimate the importance of branding consistency in direct sales and just how important consistent branding is when you’re learning how to be successful with direct sales.
Direct sales is no longer the “bored housewife turned sales party planner of the Midwest” industry that it has become known for. It is a retail channel used by some of the top brands in the world. However, learning how to stand out in direct sales still proves to be a challenge for some consultants.
Branding Consistency in Direct Sales and Social Media
How do we make your branding look consistent across your social presence? How do you make it look consistent across your channels? You’ve chosen your colors, what story and narrative you’re going to show online, your fonts, and some design elements and now you’re going to start using them.
So every time you make graphics, you’re using elements from your own design board. Every time you post any written copy anywhere, you’re using the same elements of your tone and your emotional association.
You’re changing your cover photos across your facebook group or your Facebook page to match your new branding. You’re using profile pictures that are consistent across your branding.
So, when you start to put together the whole piece of your design and your branding, anywhere somebody finds you — whether it’s on Facebook or Instagram or Pinterest or YouTube, your logo and your design and your elements and your copy and your colors — look consistent they recognize you because they see your look, not simply the brand that you sell but your personal brand, woven across your social marketing.
So our challenge now is how do we put these pieces together? How do we make sure that your business cards and your catalogs and your stickers and your email signature and your follow-up notes and your written copy of your social assets and your Instagram posts and your Facebook posts and your blog posts all look the same? By starting with a basic style board or a design board.
And you can get those elements all put together into one visual aesthetic so that you can start to use those across your own social marketing.
Why Building Branding Consistency Works
People are very visual. Most of us are on our phones. We’re scrolling on her phones, we’re scrolling on Facebook, we’re scrolling on Instagram…and when we see something the very first thing we recognize is our visual appeal. The visual appeal of what we’re seeing. And the more consistent your visual appeal is, the better chance you have of making a connection to someone who says, “I recognize that design. I recognize that color, that font, that look.”
Even if I don’t know exactly who she is, I recognize it.
The more recognizability you have, the better chance you have of establishing a relationship with that connection. You’re building your brand.
So, we start to weave these elements together across your channels. You really are only then using elements from your own design board. You’re using the two or three fonts, the three or four colors, the objects, the elements, the emotional tone. You’re putting these things together and creating your look. We start to weave that across all of your social content and build it into your consistency so that your social content looks like you.