One thing many direct sales consultants struggle with, is the invariable brand comparison question: “How is your brand different than ______?” It's not always easy to highlight your own brand's or product's merits without disparaging another company. And since nearly every product or service out there has a competitor, it's something every one of us has likely experienced.

And while you might be tempted to say “Oh we're so much better than _______ in quality, variety, satisfaction, etc.” what you're really doing is opening up a door to negativity or bashing.

So here's my suggestion. When that question comes up, and it does. It happens to me all the time too…. “How is Epic Facebook Parties different than {other company that sells training}?” Pivot and say: “Great question. I don't represent that company {haven't tried that product, haven't sold for them, haven't done that training}, so I can't speak to their quality/ingredients/etc., but let me tell you what I love about my product/company/brand/opportunity.”

Pivot back to positive, every time. Want to avoid the bashing? Don't open up the opportunity to allow it.

Get on the Wait List!

Sign up to be the first to know when The Elite Suite is open!

You're in! Be sure to check your email to confirm your place on the waitlist.

Brenda Ster, online marketing for direct sales, smiling in a circle

You're just two steps away from joining this free workshop!

What would your business look like if you could get 1 person on your team this week?

How about 10 more people?

Pop your info into the form below and I'll show you the secrets to building that million dollar team without all those cheesy tricks that leave you feeling sealed.

You're in! Get ready to receive a special one-time offer ;)