When it comes to social media, there are very few black and whites. There is a whole lot of gray.

There are suggestions. Recommendations. Best practices. Good ideas. Brand rules and regulations. Compliance requirements.

One of the joys (and who are we kidding, frustrations) of being independent, is that you get to choose what works for you, your brand, your life. My goal and vision is to create a space here in the Suite to share IDEAS. Will every idea work for every person, brand, or situation? No. But we should share them, discuss, analyze, and understand the implications to our personal business, so we make the best business choices for ourselves. No one else, ourselves.

Let’s respect each other enough to understand that we’re all independent, and we all want each other to succeed. At the end of the day, that’s what it’s all about. The pie is big enough for everyone to get a slice.


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