You may not think there is much in common between a direct sales company and a sorority. One is focused on sales and parties, the other on social fun during college. But they are remarkably similar, when you look at direct sales and sororities from a more philosophical perspective.
Direct Sales and Sororities both:
- Are actively focused on growing their membership.
- Focus heavily on empowering women’s personal development and independence.
- Pay a fee to join and stay active.
- Use a common word or phase to connote membership such as “Sister” or “Designer” or “Consultant.”
- Help fulfill a personal mission that aligns with the brand’s mission (or chapter mission)–to serve others in the community.
- Use their brand as a platform to hold fundraisers and raise both money and awareness for various local, regional, and national philanthropies.
- Promote a strong brand identity, and compete against other brands (other direct sales companies, other sororities) for members.
- Promote a strong sense of sisterhood among its members, and compete against other teams (chapters, brands, lineages) for the best performance (sales vs. GPA, active participation) and greatest team spirit.
- Have colors, symbols, and mascots that its members obsessively collect and proudly display.
- Wear apparel (t-shirts, sweatshirts, pretty much anything you can put a logo on) that connects us to our sisterhood or brand.
- Have regional and national conventions to introduce new products and strategies, and reignite the excitement.
- Leverage deep network connections to build relationships, and now through social media, engage and expand those networks more easily.
- Foster sponsor-recruit/upline-downline/big-little relationships.
- Participate in events and recruitment fairs.
- Offer opportunity for personal growth and leadership at local, regional and national levels.
- Live by the phrase “You get out of it, what you put into it.”
- Offer the opportunity to develop lasting friendships with like-minded women.
Now, how do I know this? Because I am a proud sorority alumnae. I was a member of Chi Omega as an undergraduate, and held executive positions in alumnae groups in both Wisconsin and Arizona. I love the sisterhood that is created when a strong group of women comes together by choice, for a common purpose.
Direct sales teams become like a sisterhood too. We are intensely brand loyal, support our colors and symbols, proudly rock brand swag, celebrate each member’s successes, and create deep friendships. We might not have a sorority house, but we probably all have secret Facebook groups that we consider “home.” It’s plastered with team member pictures, training information, fun and games, and brand and team identity.