“Desperado, why don’t you come to your senses?
You been out ridin’ fences for so long now
Oh, you’re a hard one
I know that you got your reasons
These things that are pleasin’ you
Can hurt you somehow.”
Every month end, we get all kinds of madness in the Suite. People close to promotions, volume, rank, sales… and you are wildly tempted to resort to the desperate measures to get those sales. Measures you know will hurt you when the calendar flips over to the new month, and we all start climbing again. Measures that will hurt your warm market, might be more self-serving than value-focused, and will potentially hurt the sustainability of your business.
Stay strong. You can do it. Don’t be a Desperado.