We all have various networks of people. Work friends, school friends, direct sales friends, neighbors, family (local and distant), etc. And one of the things I see happen all…the…time, is that when it comes to direct selling, many stick where it's “safe.” Which means two areas: your immediate family, and your direct sales contacts – those who already get it, understand it, and are likely to be supportive.
Your Warm Networks are Small.
But guess what. Your direct sales friends are a relatively small pond. And they all know someone who knows someone who sells your brand. Which makes it seem like everyone already has it.
Where does it get harder? With all those people who don't know your brand. Then you actually have to work it. You can't just drop bait and get bites. I'm on a cruise ship in the middle of the Mediterranean right now. And I've been doing an informal poll with people I'm meeting. I'm asking them about various brands, and I'm not kidding – the ONLY brands anyone has heard of? Avon, MaryKay, Tupperware, Pampered Chef. (And only one person of the dozen or so I asked knew a consultant.)
Get out of Your Warm Networks
You have to move out of your warm network. That means getting out of your comfort zone and having a social strategy, both online and in person, that will help you grow quickly and organically.
- Find Vendor Events in your area that may not have a consultant in your company yet
- Make sure you have a public facing Facebook Page or Instagram to meet new people online
- Define who you're talking too, your ideal client
- Set up a Lead Magnet to grow your email list
What does that mean for you. Getting yourself on video, expanding to new social channels, trying new things and seeing what works and what doesn't. Its scary, and its hard work. It seems like you're getting no where half the time.
Attraction Marketing is a long game. Its delayed gratification, the small things that you do right now effect your business in 3 months. Three months friends! Your small steps now lead to big things later. Consistency is the name of the game.