As a new consultant, you were likely coached by your upline to have a launch party, maybe even start a Facebook page or group. Your family, friends, and acquaintances all peeked at your products, maybe supported you with some shopping, and maybe even hosted a party to help you get started.
The first few months were glorious. You were excited. You are making some money. Maybe you paid off your initial investment or your kit. Everyone was excited for you. And then you hit the wall.
What is this wall exactly?
The wall of your warm market. But how do you go about getting outside your warm market.
[click_to_tweet tweet=”Welcome to the awesome and terrifying life of independent consultancy.” quote=”Welcome to the awesome and terrifying life of independent consultancy.” theme=”style1″]
Getting Outside Your Warm Market
Visualize yourself standing in the middle of a circle. The first ring around you is your inner circle. These are your friends and your close — these are your close friends and your family. The next ring out are your acquaintances. And then you hit the wall. Beyond the wall are the people three, four, or more levels removed from you who are friends of your friends. Beyond that are basically strangers. You don't know those people personally, and you can only get to them through your network.
This is relationship marketing.
Why does it predictably take four to six months to have the edge of your wall? Because this is how long it takes to contact everyone you know, hold those introductory parties, and run out of people to talk to.
You might say “how the market is saturated.” Hey, guess what, probably not. You have just burned out everyone that you personally know. And what do you need now? You need strategy.
So we're gonna cover eight tips to help you get beyond that warm network wall.
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1. Follow Up Stragtey
Develop a good follow-up strategy with those who have already shopped or hosted with you, including possibly developing a referral system. The people you've already done business with are the ones to make sure you're continuing to take care of. They'll start to trust you and refer you to more of their friends, who will then build their trust of you as well.
2. Seek Out Vendor Events
Start seeking out vendor events to meet new people outside of your warm network. Make sure to have something that even if they just stop by your table, that they can fill out and you can use that to follow up with them later. And then apply those follow-up strategies with those new contacts.
3. Work your 3 Ps
When you're online posting on your business social media channels, really work your 3 Ps of Social Content strategy, and make sure you aren't constantly selling, selling, selling at everybody. They are going to start tuning out.
The 3 Ps stands for the mix of social content: personality, purposeful value, and promotional value.
Personality and purposeful content will help complete strangers on the internet build their know, like, and trust with you, making them more likely to follow through when asked about purchasing something.
4. Use Your Funnel Strategy
Start to apply that content strategy into your broader social channels such as Instagram, Pinterest, Twitter, videos, live streams, or blogging, where there is less concentration of consultants from your brand. And work on funneling all those people back to your primary source – wherever you want them to go: to a Facebook page, to your group, or even to an email list.
5. Develop a Great Hostess Strategy
Develop a great hostess sourcing and coaching strategy, as your hostesses will be the link to their circle of friends. Your hostess are a “gold-mine” for you when it comes to meeting their friends. They trust you, so they'll tell their friends all about you. That will in turn help you if you book a party from their party. Your hostess coaching can carry you far.
6. Engage in Social Warm Up
Continue to keep your warm network warm with engaging content that will help them get to know you as well as help you become referable. If you disappear from their newsfeeds, it will feel spammy to both you and them to pop back up several weeks or months later and ask them to host or buy from you again.
7. Work on New Marketing Strategies
Continue to work on your personal development to learn new marketing and funnel strategies. Marketing and social media platforms are constantly changing. And the only way you're going to keep up with it is too continue learning about it. Join a mastermind group, find some relationship marketing podcasts, or find a social media coach. All of these options are great for continuing learning about the ever changing scape of Social Media Relationship Marketing.
[click_to_tweet tweet=”Number seven, continue to work on your personal development to learn new marketing and funnel strategies” quote=”Number seven, continue to work on your personal development to learn new marketing and funnel strategies” theme=”style1″]
8. Facebook Ads
If your brand allows you to do so, (and not every direct sales company allows you too) explore ad strategies such as Facebook ads, Instagram ads, or Pinterest ads. Ads are a risk, so do some research on Google or the platform itself help section.
Getting outside your warm market is hard, but it's not impossible. You have to work for it, since you're basically dealing with strangers.
Thought I had signed up for Socialite Suite. Found your class very informative and helpful.