At least once a day we get a question here in the Suite, some variation on “I’m thinking about starting a new/second direct sales business.” And then usually a comment expressing feelings of guilt, fear of time management and organization, fear of “what will people think….” etc.
Multiple Direct Sales Businesses
Its perfectly normal to want to add more then one company when you join Direct Sales. Direct Sales companies are a lot like Pringles, you can’t just have one!
When you bring on another company you need to think about a few things. Do the companies have any cross promotional restrictions? Most have some sort of restrictions. If they do, you need to make sure you have the effort needed to run two of every social media platform you want to grow too. If they don’t, and you can move everything into one platform, do the products compliment each other, making the content flow easy? Do both businesses have the same ideal client?
There’s only so many hours in each day. You only have so much energy, and you must use it wisely. Planning your content is now doubled in amount. Can you keep that amount going day after day?
Think about the team building aspect. Can you build a successful team and pouring everything they deserve into them? Want some friendly advice? If you’re going to build a team, do it with just one company. It takes a lot of time to grow and lead your direct sales team.
You can’t ride two horses with one butt, friends. Your businesses have to make sense. You have to have a solid plan, and a solid ideal client.