Twitter is all about conversations — especially current conversations. So it seems easy enough to say that if you want to connect with people on Twitter and grow your presence on this network, you have to start by talking to people.
When it comes to marketing on social media, Twitter tends to get the leftovers. Many direct sellers focus the majority of their efforts on Facebook: pretty graphics, well-written copy, maybe even paid ads. This makes some sense: Facebook is all about connecting with people you already know. You know what they like, what they are looking for, and what they will respond to. And, even better, you know how to write copy for Facebook. The majority of your conversations on Facebook will be with friends and family, so you can be more casual and familiar with them. In the world of social media, Facebook is a bear hug. It’s the place people go to when they want to connect with the people they love most.
On the other hand, Twitter allows you to talk to people you don’t know. In fact, the majority of the conversations you will have on Twitter will be with people you don’t know. This is why when you successfully learn to connect with people on Twitter, you can build a large following quickly: making it a perfect introduction to your direct sales funnel. If Facebook is a bear hug, Twitter is a strong handshake — and what we want to do with this post is get you to compel your followers to come in for that hug. There are several ways to do this, and all of them center around that first point: Twitter is all about conversations.
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How to Connect with People on Twitter
Twitter was the original platform for microblogging. And while there are now several options available for microblogging, it’s still a great way to let your followers get to know how you can help them. In particular, microblogging stands out best when it is almost exclusively purposeful content: posts that will educate, inform, or inspire your audience.
Have you ever noticed just how many tweets on Twitter look alike? They are either crossposts from other platforms, blog posts that contains only the title and link, or posts asking you to purchase something. The fact that so many posts look alike might seem intimidating — how can you stand out from the crowd with only 280 characters? But by simply asking questions, your tweets will stand out easily. Of course, as people answer your question, be sure to keep the conversation going — don’t just leave them hanging!
On any given day, there are several chats going on ranging in topics from parenting advice to SEO education to promotional content to just pet photos. Take some time to find if there are any chats you might be interested in joining and have some fun. Most of them meet weekly, so Twitter chats are a great way to build a community or join an existing community. And if you can’t find a Twitter chat to join, you might consider creating one.
Watch your Automation
Automation is awesome — and we love it. But it must be used strategically or it can work against you instead of helping you get your business done. When too many of your tweets are automated, your entire profile will look bland and eventually your audience will stop engaging with you. This is true no matter what type of content you are posting: jokes, quotes, blog posts, cross-posts from other channels. If it looks like your entire profile is automated, then you’ll look like a robot. And no one likes to engage with a robot. So use automation, but do so strategically and make sure it is enhancing your presence rather than replacing it.