Are you tired of feeling like you're running in circles with your direct sales business? Are you wondering why your sales aren't taking off despite all the effort you put in? Get off the party train and switch from being just a direct seller to a social seller.
How do you Go from a Direct Seller to a Social Seller
I know, I know. You've probably heard it a million times before. “Content is king,” “content is key,” “content, content, content.” But the truth is, those phrases are cliché for a reason. In this day and age, if you're not creating content that provides value and authenticity to your audience, you're just not going to make it in the world of direct sales and social selling.
So, let's dive into the nitty-gritty of why content is so important and what you can do to create content that converts.
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Create Content that Resonates with your Audience
When you're posting on social media, are you just regurgitating the same sales pitch over and over again? Are you posting just to post, without thinking about what your audience actually wants to see? If so, it's time to switch things up.
To create content that resonates with your audience, you need to get to know them. What are their pain points? What are their desires? What questions do they have? Once you know these things, you can create content that addresses them in a genuine way.
For example, let's say you sell skincare products. Instead of just posting a photo of your product with a generic caption, try creating a video tutorial on how to do a skincare routine for busy moms. Show them how your product can make their lives easier and more enjoyable. By doing this, you're not only providing value to your audience, but you're also showcasing your product in a more natural and relatable way.
Are you trying to be someone you're not in your content? Are you posting things just because you think that's what your audience wants to see, instead of what you're truly passionate about? If so, it's time to get real.
People can tell when someone is being fake, and it's a huge turnoff. Instead of trying to fit into a mold, be yourself. Share your passions and your personality in your content. If you're a goofy person, embrace it! If you love to cook, share some of your favorite recipes. By being authentic, you'll attract people who resonate with your personality and your brand.
Are you only posting when you have a sale or a promotion going on? If so, you're missing out on a huge opportunity to build relationships with your audience.
Posting consistently not only keeps you top of mind for potential customers, but it also shows that you're invested in your business and that you care about providing value to your audience. Try to post at least a few times a week, and make sure that your content is varied and interesting.
Engage with your Audience
Are you just posting and ghosting? If so, it's time to start engaging with your audience.
When someone comments on your post, reply to them! If someone sends you a direct message, take the time to respond. Engaging with your audience not only shows that you care about them, but it also helps to build relationships and trust. And, as we all know, people buy from people they trust.
Diversify your Content
Are you only posting photos with captions? If so, it's time to mix things up.
There are so many different types of content that you can create to keep your audience engaged and interested. Some examples include:
- Video tutorials or product demonstrations
- Blog posts on topics related to your product or industry
- Instagram or Facebook stories
- Live Q&A sessions
- Infographics or visual content
By diversifying your content, you can keep things fresh and interesting for your audience. Plus, different types of content will resonate with different people, so it's important to offer a variety of options.
If you're not making money in direct sales without parties, it's likely because you're not creating valuable content that resonates with your audience. By taking the time to get to know your audience, being authentic, posting consistently, engaging with your audience, and diversifying your content, you can create a content strategy that leads to sales.
Remember, building a successful direct sales business takes time and effort. It won't happen overnight, but with the right strategy, you can make it happen. So, get creative, have fun with your content, and most importantly, be yourself.