In today's digital age, it's no surprise that direct sellers, social sellers, and network marketers are turning to social media platforms to sell their direct sales products on a live sale platform like Facebook, or Instagram. Using a platform with a live video option helps you reach a wider audience to sell your products, and let's you interact with your audience in real time.
How to Sell Direct Sales Products on a Live Sale
To sell your direct sales products on a live sale you need to spend some time making sure it is the best experience for both you and your live sale viewers. Don't get discouraged if your live sales are slow at first, the more you do them, the more you'll get better at them, and the more your customers will come to expect you on live.
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Preparing for Your Live Sale
Before you go live on Facebook (or any other channel), it's important to do some preparation to ensure that everything goes smoothly. Here are some things you could do:
Choose a theme: Choose a theme for your live sale that ties in with your products. For example, if you sell skincare products, you could do a live sale on “Skincare Tips and Tricks” or “10-Minute Morning Skincare Routine.” Having a theme will make it easier for you to plan your content and will help keep your viewers engaged.
Set a date and time: Choose a date and time for your live sale that works for your audience. Consider factors like time zones and work schedules when choosing a time. You can also consider doing a poll on your Facebook page to find out when your audience is most likely to tune in.
Promote your live sale: Promote your live sale on your Facebook page, website, and other social media channels. Create graphics and posts that showcase your products and the theme of your live sale. You can also consider creating a Facebook event for your live sale and inviting your followers to attend.
Prepare your products: Make sure that you have all the products you want to showcase during your live sale ready to go. Have them organized and easily accessible so you can quickly grab them during your live stream. You should also consider creating a product list or catalog that viewers can reference during the live sale.
During Your Live Sale
Now that you've done the preparation, it's time to go live and start selling! Here are some tips for making the most of your live sale:
Create a hook: It is important that you get and keep your viewer’s attention quickly so they are inspired to keep watching.
Engage with your audience: During your live sale, make sure to engage with your audience by asking questions, responding to comments, keeping it natural and conversational, and encouraging viewers to share the live stream with their friends. This will help keep your viewers engaged and more likely to make a purchase.
Demonstrate your products: During your live sale, make sure to demonstrate your products by using them on yourself or a model. This will help your viewers see how the product works and what the results are. You can also consider doing a before and after demonstration to show the effectiveness of your product.
Offer special promotions: To encourage viewers to make a purchase, offer special promotions during your live sale. For example, you could offer a discount code that's only valid during the live sale or offer a free gift with purchase. This will give viewers an incentive to make a purchase during the live sale.
You might worry that you don’t have products or inventory on-hand. Share the samples you do have, and then share the link to where your viewers can order products from your website.
After Your Live Sale
Once your live sale is over, it's important to follow up with your viewers to encourage them to make a purchase. Here are some things you can do:
Send a thank you message: Send a thank you message to everyone who tuned into your live sale. You can use Facebook Messenger or email to send a personalized message thanking them for their support.
Send a follow-up message: Follow up with viewers who showed interest in a particular product but didn't make a purchase during the live sale. You can send them a message with more information about the product or offer them a special promotion to encourage them to make a purchase.
Track your sales: Keep track of your sales during the live sale and follow up with anyone who made a purchase to ensure that they're happy with their product and to encourage them to follow you online for ongoing service and support.
How Many Followers do I Need to go Live?
Each platform has their own requirement for how and when you can go live. Facebook and Instagram have no follower requirement, and can be live on your public platform (or in a closed group on Facebook). TikTok has a requirement of 1,000 followers before you can go live on their platform. YouTube has a requirement of 50 followers if you plan to go live from a mobile device.
Use the information when planning which platform to go live on.
What Equipment do I Need to Go Live?
What you need for a live sale can be fairly simple. Most cell phone cameras are high enough quality, that going live straight from your phone and the app version of the platform you want to go live from is the easiest way to get started. Make sure the area you are going live from is well-lit, consider getting a ring light to light you area.
Your customers will be more willing to watch your live if they can clearly see you and your products.
Live sales are a strong method to build audience engagement and make sales, without relying on the more traditional direct sales parties. Consider how you can incorporate them into your sales plan!