It's “New Year, New You!” time. You're ready to take your business and yourself to the next level in the coming year.
Unfortunately, a lot of direct sellers take that to mean “forget everything that happened in the past and just focus on moving forward starting fresh.”
But can you ever really start “fresh”?
If you really want to kickstart your direct sales business in the new year, then you can't “start fresh”—you start experienced.
The Importance of Kickstarting Your Direct Sales Business in the New Year
Kickstarting your direct sales business in the new year is crucial because it sets the tone for what lies ahead. It gives you a chance to reassess your strategies, refine your approach, and capitalize on emerging trends.
By taking advantage of this opportunity, you position yourself at an advantageous point in time where customers are open to new products and ideas. Moreover, when you begin afresh in the new year, it invigorates both you and your team.
It serves as a powerful motivator to push harder, try new techniques, and ultimately reach higher levels of success. This renewed enthusiasm can be infectious and attract more customers who perceive your passion as a genuine commitment to offering quality products or services.
The Benefits of Starting Fresh and Setting Goals
Starting fresh provides an excellent chance for self-reflection and introspection. Take stock of what worked well in the past year and what didn't quite hit the mark.
By evaluating these experiences, you gain valuable insights that inform your decision-making process moving forward. Setting goals is an essential part of kickstarting your direct sales business in the new year since they provide direction and focus amidst all the possibilities that lie ahead.
Goals serve as guiding stars that help you measure progress while keeping you motivated when faced with obstacles. Beyond the practical advantages of goal-setting, it also cultivates a sense of purpose and excitement.
Goals give you something to strive for, igniting a sense of passion and determination that propels you forward. When you have clear objectives in mind, it becomes easier to make decisions that align with your vision, leading to more efficient and effective business practices.
How to Kickstart your Direct Sales Business in the New Year
There's so much you could be doing in your business, but what should you actually be focused on to kickstart your direct sales business for the new year?
Set and Reach Your Goals with the Ultimate Goal Setting Guide for Direct Sellers!
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Evaluating your previous year's performance and identifying areas for improvement
Before diving into the new year, take a step back and reflect on your direct sales business's performance in the previous year. Assessing what worked well and what didn't will provide valuable insights for improvement.
Look to the Past to Plan the Future
Start by examining your sales figures, marketing strategies, and customer feedback. Did you meet your revenue targets?
Were there any specific products or promotions that performed exceptionally well? Take note of these successes as they can guide your efforts moving forward.
In addition to celebrating achievements, identify areas for improvement. Look closely at any challenges or obstacles you faced during the past year. Don't let confirmation bias or ego get in the way and mask the real progress or struggles during this step. This isn't about passing blame or feeling shame, it's about finding ways to improve.
Did you struggle with customer retention? Were there any recurring issues with shipping or product quality?
By pinpointing these specific points, you can develop strategies to address them head-on in the coming year. Remember, growth often comes from learning from mistakes and actively finding solutions.
You did a lot of things this past year. Some months you made a lot of sales, and other things flopped and didn't yield much of anything. Look at the months you did well, what did you do during those months? Could you do that again, either with the same product or a different one. Looked at months where you had not so great sales – what did you do during those months, could you tweak them and try it again? Was it not the right fit for your ideal client, or was it something else?
Revisit Your Ideal Client
As the year comes to a close, take the time to examine your ideal client avatar (ICA). Do they still feel like the same person they were at the beginning of the year? People evolve and grow constantly, you're not the same person you were at the beginning of the year – did your passion change? Did the person you want to serve change?
If no, then make the goals and make a plan.
If yes, they did change then you need to take the time to find out who they are. Define who your new ideal client is. What are their new pain points, what point are they at in their lives (you're going to talk to a 30 year old different then you're going to talk to a 60 year old – different stages of life.), what does the voice inside their head tell them as they lay down to go to sleep at night.
Changing ICAs will change your content plan. Does your old content still speak to that ICA? Do you need to change your messaging? These are the questions to ask yourself as you move to planning your content for the new year.
Set Goals and Make a Plan
Using the information from the past year, you can set goals and make a plan to hit that goal. Make a goal for social media – follower count, engagement, etc; for your sales – Break your goal down monthly, in 6 months and the end of the year, use that to plan your social media content with the information you have from how those channels preformed in the past year.
If you can lay it all out on a calendar, you can start to get the content flowing. How much of the years past content can you reuse? Its totally okay to reuse an Instagram reel or TikTok that preformed well last year and repost it as a new video. No one's going to notice! I promise.
Examine your Funnel
When's the last time you went through all your links? Never? Thought so. The new year is a great time to sit down, and go through your link extender and make sure all the links that are displayed on that page are working correctly and go where you actually want them to go.
Do you have a lead magnet for your email list? (You should) This is also the time to check that to make sure that works like its supposed too.
If you have a blog, look and see which blog posts are getting the most traffic, and make sure the links in those blog posts are still in working order. You should set aside some time to go through all of your blog posts, but starting with the most popular ones first is important, since those are the ones that are getting the most eyes. If your links aren't working you may be losing out on sales.
Take a Rest
Rest?! In this economy? Yes, you just came off a busy holiday season. Even if your business wasn't busy, you were – family gatherings, presents, travel, kids home from school, are all stress inducing items in your day to day that make it hard to sleep and function like you normally would for the day. And if you can't function like you normally would, it can be hard on your mental health.
Taking time to rest after the holidays can help you become a better person, and a better business owner. You can think with a clear head, and make the important decisions needed to move your business forward in the direction that you want it to move in the new year.
Hitting the ground running in the new year is important for your business growth, and moving your business forward. Having a plan on how to move it forward will help you hit the goals you want to hit, and keep you from flying by the seat of your pants in your business day to day.