fbpx

We talk about brand loyalty a lot… people who will only ever buy one specific brand of a particular product. And we hope that when our customers are faced with different options on where they can purchase that product or a similar product, that they will come back to us…

Because loyalty.

Blog In Post Ads Background

Save Time with Your Marketing with 2 YEARS of Content Ideas!

2 Years of Content Ideas

Grab this and more when you sign up for the **FREE** Ultimate Direct Sales Starter Kit!

Brand Loyalty

Because we happen to sell their favorite clothes, their favorite lipstick, or even their favorite bath bombs. You are the brand that they are loyal too.

We tend to hope that at the end of the day, no matter what's going on or how many different stores and online shops over on Etsy are selling the same hand-sewn children's clothing, they they will come back to us the next time their little one needs a new dress.

Brand loyaltytrue brand loyalty — is more than simply remembering your name the next time your customer needs something. Customers don't do that. It's not their job.

Now, think about why people come to social media. Relationships, entertainment, and utility. Relationships = community and a sense of belonging. (You like me, you really like me!!)

Are you creating a sense of community within your VIP group? A safe place where people can be themselves, hang out with their friends and oh, maybe also learn about your product? When you put the sense of community first, you're leading with value and creating relationships that run far deeper than the thing you sell.

If you're already doing that, awesome, but why not go deeper and create a challenge or an accountability thread for something your community would love? Maybe a book club, healthy eating/water/exercise challenge, journaling, photography…

Something fun that's driven by what your community is interested in, and not what you sell!

Because when you love on your community, they will love you back! Even if they move into another community, even if they make new friends who are building similar communities.

#EmpowerSocial

Brenda Ster sitting at her desk with her phone in one hand and the other on her computer mouse with the words Be the place that people check everyday online Be the brand that they are loyal too for the blog post Love of Community Goes Deeper than Brand Loyalty

Get on the Wait List!

Sign up to be the first to know when The Elite Suite is open!

You're in! Be sure to check your email to confirm your place on the waitlist.

Brenda Ster, online marketing for direct sales, smiling in a circle

You're just two steps away from joining this free workshop!

What would your business look like if you could get 1 person on your team this week?

How about 10 more people?

Pop your info into the form below and I'll show you the secrets to building that million dollar team without all those cheesy tricks that leave you feeling sealed.

You're in! Get ready to receive a special one-time offer ;)

Brenda Ster, online marketing for direct sales, smiling in a circle

You're just two steps away from joining this free workshop!

What would your business look like if you could get 1 new customer to join your group this week?

How about 10 more people?

Pop your info into the form below and I'll show you the secrets to gaining new customers without all those cheesy tricks that leave you feeling sealed.

You're in! Get ready to receive a special one-time offer ;)

Brenda Ster, online marketing for direct sales, smiling in a circle

You're just two steps away from joining this free workshop!

How many hours do you waste every week trying to come up with an idea to post?

How many sales are you losing because your posts aren't working?

Pop your info into the form below and I'll show you how to create content practically on auto-pilot so you can save time and never run out of things to say.

You're in! Get ready to receive a special one-time offer ;)

My cart
Your cart is empty.

Looks like you haven't made a choice yet.