Direct sellers of all brands and companies are using Facebook live in their groups more and more — and for good reason. Now, thanks to a recent Facebook Live update, direct sellers and solopreneurs can crosspost their live videos to stream on multiple pages they admin. This is great news for small business owners who manage multiple pages or consultants who have teamed up for an event.

To use, go to your Facebook Business Page on a computer and visit the settings. Then select “Crossposting” to set up the relationship:

Screenshot of Facebook Business Page Settings Crossposting

Once there, you will see a list of all the pages you are currently an admin for, along with the permissions set to allow you to go live in both places. You can choose whether or not the other page can post videos straight to your page or if their videos will need to be approved first. By default, all other pages you have admin access to are set to be allowed to cross-post your live video without post-approval.

Additionally, you'll see an area where you can give another page permission to crosspost onto your page. This is great if you are teaming up with other consultants and want to go live on both places. And the best part? The live videos will appear natively on each page. No links, no viewers getting lost, no weird double posting. It will simply let each audience know that the page is going live.

What are some ways you can think of to use this new feature? Is it something you can fit into your strategy?


Direct Sales, Social Media Marketing, Facebook Market, Facebook Live Ideas, Facebook Business Page, Social Marketing Tips

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