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Do you have your own WordPress blog? Or are you looking to start blogging for your direct sales company? Do they even make WordPress themes for direct sales blogs?
One of the first things you'll want to do as you start setting up your new website and blog is to set up a theme. But do you know how many themes there are? I lost count after 35 but there are something like 2834237492834792837492 themes out there.
Many beginning direct sales bloggers get overwhelmed at the thought of selecting their WordPress theme. And why wouldn't they be? There are thousands of free and paid themes available for your WordPress blog, and the thought of going through pages upon pages of themes makes you want to not even start looking.
So, lucky for you, I've gone through the most popular themes (based on customer reviews and recommendations) and pulled out the WordPress themes I think would work best for your direct sales blog.
What Should You Look For In A WordPress Theme?
A lot of direct sellers simply choose the theme that they think looks the nicest based on their own likes and dislikes. They choose colors they like, fonts the like, maybe even a layout they like. And while all these things are important, the most important thing to remember about choosing a theme for your WordPress site—especially in direct sales—is does it help my clients find what they are looking for?
Invisible features like load speed and SEO-preparedness make a huge difference with your theme.
You also want to consider what you're trying to accomplish with your website: are you trying to sell your products from your website or are you just trying to build brand awareness? Do you need a blog, a store, contact forms? Do you need your site to integrate with social media, email marketing, or customer management tools?
There are a lot of things to consider
Our Favorite WordPress Themes for Direct Sales Blogs (In no particular order)
Page Builders and Multi-Purpose Themes
We use and love Divi by Elegant Themes for all of our websites. Divi is a powerful theme framework that allows you to build elegant themes (ha! see what I did there??) in just about any format you can possibly think of. Want minimal backgrounds to let your content shine? Divi has it. Want colorful backgrounds to let your products shine? Divi can do that too! Divi can even set up landing pages, tracking codes, and play videos. Best off all, you can grab a lifetime license and use it forever on as many sites as you own.
As the name indicates, Modules is a modular multi-purpose them that allows you to adjust and change your layout by using modules. There are also plenty of turnkey layouts available to get your started.
Themes Built On The Kadence Framework
If you're looking for a more out-of-the-box theme for your site, then you might want to consider using a pre-built theme. These themes require the Kadence framework to be purchased separately:
- Anchored by Restored 316 Designs. Life is so busy it can be hard to catch your breath—let alone run a sustaining business with stability and purpose. Anchored will help you go from frazzled to calm in the time it takes your customers to drop you a line from your fabulous new website.
- Sage by Restored 316 Designs. Sage is fast, beautiful, incredibly easy to customize, and will make finding your content a breeze for your readers!
- Darling by Restored 316 Designs. Don’t be like the rest of the crowd, Darling! We want you to stand out just like you were meant to! The Darling theme is one of our most flexible themes, allowing you to format your home page in a variety of ways to make your site truly unique. This theme is one that will grow with your business.
- Sprinkle by Restored 316 Designs. It’s time for you to Sprinkle your business with organization and functionality. With a gorgeous design and loads of possibilities, this theme is sure to fit your needs! Sprinkle is perfect for businesses that have products, services, and content that needs to be noticed.
- Luxe Commerce Theme by The Design Space Co. Luxe Commerce is a truly beautiful online store theme. It includes theme builder templates, which allow you to style all of your store areas to perfection. The theme also includes a Wishlist function and styled Mega Menu.
- Paloma Theme by The Design Space Co. Paloma is a personality-packed and elegant theme with fun design elements and stunning typography. It includes custom theme builder templates, which allows you to style all of your blog, course and store areas to perfection. Paloma also includes a comprehensive set of marketing pages, from sign-up and thank-you pages to a beautiful sales page with professional copy prompts. (PSST – you can also choose a Divi version of this theme if you don't want to work with Kadence!).
Themes Built On The Genesis Framework
Genesis is one of the oldest frameworks, having grown alongside WordPress. They are quick to update and are usually compatible with just about anything. These themes require the Genesis framework to be purchased separately:
- Essence Pro by StudioPress. Essence Pro is a beautiful, clutter-free theme for sites in the health, wellness, and lifestyle niches. Designed for simplicity, both at the exterior and on the back end, allowing you and your readers to focus on the essentials.
- Authority Pro by StudioPress. Even if it's early in your journey toward building expertise and trust, this carefully-constructed design will accelerate how quickly your audience grows.
Food Related Plugin Built on the Genesis Framework
- Feast Plugin by Feast Design Co. The Feast Plugin is completely replaces your theme setup with a rewritten modern standard, built not just around aesthetics, but also making giant leaps in SEO, pagespeed, user experience, and accessibility. You can think of the plugin as a brand new theme (minus the styling) designed for 2022, but instead of falling behind on updates, your site is continually updated to meet modern best practices. This plugin comes with the Genesis Framework.
Can I Sell Directly on WordPress?
Technically, yes. WordPress has plenty of tools available to help you get more sales, more signups for your email, and more team members. However, most direct sales companies include a compliance passage somewhere in their policies that says you must use the company's website to sell your companies products. So, if you are hoping to set up a shop on your website, you'll want to check with your compliance first to see if you're allowed to sell your products directly through your website yourself or if you are supposed to direct people to your replicated website (in some cases, you may be able to do both).
If you make your own products using your direct sales products, then you can look search for an “eCommerce” or “shopping cart” plug-in. While you're there, check out our favorite plug-ins for bloggers to get your blog ranking on page one of Google consistently.